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Relationship Marketing: Management of Customer Relationships

by Dr Manfred Bruhn

ISBN 13: 9780273676010

Format: Paperback (312 pages)
Publisher: Financial Times/ Prentice Hall
Published: 19 Nov 2002
Other Format: Paperback

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Services Marketing: Managing the Service Value Chain

by Dr Manfred Bruhn

ISBN 13: 9780273681571

Format: Paperback (504 pages)
Publisher: Financial Times/ Prentice Hall
Published: 10 Nov 2005

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